How to select a Web Design Company

Having an eye catching Website is one of the most important aspects of your business and online marketing campaign. Your Web site must be professional, inviting and easy to use if you want your Website visitor to turn into your clients. You can have a lot to lose, if your website is poorly designed. Not only can poor design drive away potential clients, but poor design can cost you money and harm your reputation as well. To avoid such costly mistakes, it is important to hire a web design company that can help you not only create a user-friendly website, but help you develop a strategy to drive targeted traffic to your web site with conversion rate in mind.

Before you start searching for a Web design company, it is important for you have a vision, plan and a goal for your Web site.

Vision: The overall vision of your Business website should match the vision of your company. If you already have print materials and print ads for your company, you will want to continue that theme on your Web site. Consistency is very important when developing brand recognition. Before you meet with your Web designer, you will want to compile all of these materials for him or her so they can get a feel for the vision you are trying to cast.
Plan: Part of planning your Website is looking at other business websites and writing down what you like and don’t like about sites that provide the same type of services that you do. Notice color schemes, navigation bars, and special features. You should also start planning how many pages you want on your Web page and develop content for each individual page. Looking at other sites can help you generate a plan for what you want to incorporate into your Web site.
Goal: It is important to know the purpose of your Web site. Do you want to create a site where current clients can get more information? A site where you are targeting new clients? Or both? Knowing who you are designing your site for and what you want to accomplish with your site will help you develop the content and design you need to meet your goals.

Preparing ahead of time allows you to explain what you want in a custom web design to a Web designer. Remember, Web designers are not mind readers and the more specific information you can give them about the development of your site, the easier the process of developing your site will be. Not to mention the money you will save by not wasting the time of your Web designer.

Selecting a Web designer and developing a Website to help you accomplish your goals is a time consuming process. A Web page can be a very effective tool that is part of your larger online marketing strategy. Therefore, it pays to develop a site that will provide a strong return on your investment. Your business Website is also the first encounter many people will have with your company—make a lasting impression by investing in a solid Website with bitwords.com. Get started on your Web site today by calling 0800-223-1891.